I pay about the same price, however, I can deduce a few things.
I get a couple of discount codes of 5€, not a lot, I think in a year I get 3/4 codes. Last time they asked me to watch a movie on Amazon Video, since it's included in my account, I did and got the code the next day. (2nd or 3rd time they give me this)
When I get an item delivered too late I contact them, only via their chat. I complain like an old guy telling them I'm not happy, this is unacceptable, etc. I prepare a very long text and copy paste directly with no shame

. I did last week and they gave me 5€. Not a lot but a buck is a buck.
Sometimes I use the option to get the item delivered later than supposed, Amazon gives a deduction of 1€. And despite if you choose this option, you can get the item the next days.
I use an application where I can buy Amazon vouchers with a 4% discount price, so I always pay with vouchers. I can't estimate how many I save with this but the last 3 months I saved about 20€
I'm sure with all these things it turns out a free Amazon Prime account and I use Amazon a lot, I order anything, paper toilets, sugar, rice, etc. Well, it's free delivery, so...
I've been Amazonized, I have Amazon everywhere. All my house is controlled by voice with Alexa, even my toilets
One thing I find unacceptable is when I buy coffee, JUST 1 pack of Tassimo pods:
The pack comes from Spain, talking about ecology it's unbelievable. Then it takes the airport to go to Paris. and then to my home.
It's like if you live in New York, it comes from Mexico, then goes to California then to you

and there is Amazon at 1h of your home
