are really tough to create. I don't care what anyone says, it is just tough tough tough.
What I've come to realize over the years, the subject line really needs to fit the audience. This is why
it's important to first create some ads and subject lines. The more you can DIRECT that subject line
to a SPECIFIC, the more probable your message will be read.
With advertising ClixSense, that direct specific would be a particular type of person.
Now start getting your mind on specific people. Keep thinking on that terms. When you do, you'll
come to know an entire world online, you never thought of before. Let me give you an example:
Subject Line: Are You a Retired Truck Driver?
Message Body: If you are a retired truck driver looking for a simple way to earn some extra
cash, I have the solution for you. Follow these 2 steps:
1. Enroll (its free)
2. Contact me and place 'I Joined' in the subject line.
I will reply and explain how you can make free extra income from the comfort of your home and
even the comfort of your truck. It's easy. I'm doing it and you can too. My contact info is included
here if you would like to know more before enrolling:
My Email Address
Keep on trucking!
Can you see what I did in that entire message along with the subject line?
I almost forced the truck driver to open the message without him/her even realizing it.
The subject line is a direct specific. Any truck driver I sent that message to, would probably open it.
I also ASK a question in that subject line. Maybe the truck driver is retired and maybe he isn't.
Maybe he is thinking about becoming a truck driver. Maybe he was a truck driver 20 years ago.
No matter, that message is going to be open by it's specific. What did I do in the body message?
Well, I stated the 'solution'....I have a solution for you. ME giving YOU a solution.
Then what did I do? I gave easy direction didn't I? Yep. Nothing hard. Nothing confusing.
So easy, I made it a TWO STEP process. All truck drivers can do that...enroll, contact me, 1, 2.
What else did I do?
I gave my name and my email address, which helps prove sincerity, honesty, and that I am a real human.
Is there anything else I did?
Yep, I finished it off with a 'keep on trucking' and a smile. A tad of fun and friendliness.
If you're not having good success with your ads, try doing what I call 'direct specifics' and gear it to
not so much what I would call a target as I would call it what I do, direct specific, a person that is
in a specific category of employment or unemployment.
Getting that message open, is 90% of the battle.
You don't know who does what. Waitress, Babysitter, Stay at Home Dad, Unemployed Mom,
Carpenter, etc etc etc.
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