Look at this for example:
<title>GDI -- Earn a Six Figure Income at Home</title>
<meta name="description" content="What is this Business Opportunity with GDI that I keep hearing about? It's a Quality Premier Domain Name, Hosting, Site Builder, Email Service Provider that pays... a Substantial, Recurring Income Each and Every Month! Starting Today!">
<meta Name="keywords" content="global domains international,online mlm business, internet business opportunity, online internet business opportunity, make money online business, work at home internet business opportunity, business internet money online opportunity, internet home base business opportunity, internet homebased business opportunity, business internet nationwide opportunity provide services, internet business opportunity mlm, gdi, inc 500, bbb, BBB, GDI, MLM, six figure income, fcc.">
After taking a strong look at that, you will see of course, the title and how I dashed it.
You will see the description, and what I did in the description. My first descriptor sentence is a question. My second descriptor sentence is the answer... and I carried the answer on with more detail...which is a run on sentence into the last of the description.
Take a look at my keywords....
My keywords start out with phrases and finally end with one words which are for the most part, nothing more than abbreviations.
Here's the thing about that page...I made that page I think it was 8 or more years ago. It's actually a rather horrific page. A couple of times, I have gone in and added a link, edited some brief content. For the most part, I don't touch it. For some reason, there is some content that overlaps....words ontop of words which make it impossible to read. But I wouldn't dare try to fix it. I'm not sure why it does that because originally when I created the page, it was fine. The reason why I won't dare touch it is because for EIGHT YEARS it has been in the top of google for the keyword 'gdi'. It was for many years, the very first listing in google for that keyword. And often, it was above the gdi corporate site. Now more recently some times when I go over to google and look, it will be on the top of the second page, the next day I may go look and it's back on the first page.
I'm not sure exactly what it is about that page that google likes. I've looked and looked at that page over the years.
I did something right but never been exactly sure, what.