It's not my ad but I viewed it and I think you may have misunderstood it.
First of all, it appears it uses that 'ajax' code or something like that because when clicked, it recognizes what state you are in. When I click it, it says ATTENTION TENNESSEE DRIVERS!
However, the ad is not condoning drunk driving....just the opposite. The ad is saying that we ALL as drivers pay higher premiums due to the high rate of drunk driving wrecks.
The ad goes on to more or less say to optin and it will tell you the one trick that will save you from paying a higher premium due to drunk drivers wrecks.
That is how I interpret the ad.
By the way, I am against drunk drivers and I am against any driver driving under the influence of anything whether that me drunk driving, drug influence, prescribed med influence, text messaging, and more. People need to be of sound mind and keep their focus on the road.
By the way, I have a brother that od from drugs (died) and a sister that drove drunk (died). Believe me, I know how you feel. Those influences should be within the house IF they are going to be done and NOT behind the wheel.
I may be wrong, but I do think you misunderstood the ad.